Charlotte, NC (November 30, 2023) - The Central Intercollegiate Athletic Association (CIAA), the nation’s oldest historically Black athletic conference, comprised of 13 Historically Black Colleges and Universities, announces a three-year expanded sponsorship agreement with Food Lion to become the title sponsor of the CIAA Basketball Tournament. It marks the most significant conference naming partnership in CIAA history. Food Lion is an omnichannel grocery retailer located in 10 Southeastern and Mid-Atlantic states, where all 13 CIAA member schools are located. In 2024, Food Lion will celebrate its 30-year partnership with the CIAA. The new sponsorship reflects Food Lion’s deep commitment to nourishing families and setting them up for success in life with investments supporting students and CIAA athletes.
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FOOD LION NAMED TITLE SPONSOR, EXPANDS CURRENT PARTNERSHIP WITH CIAA
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